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Kadriorg – Some from the Best

Välifotosessioon Kadriorg:Some From The Best PHOTOSHOOTS (in progress) “Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth.” ― Henry David Thoreau, Walden Sharing is caring! Share on facebook Share on google Share on twitter Share on linkedin Share on email Share on pinterest Share on telegram

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The making of “Into The Deep”

FotolavastusThe making of“Into The Deep” Fashion photoshoot for a master hairstylist’s thesis Hairstylist: Annely LilleväljaPhotos: MAFFITIMUA: Kelly Köönverk The theme was to portray magical creatures that you’d find within deep, wild nature. The hairstylist was inspired by snake, zebra and elk, from which she took elements and added a twist. The shoot took place in Tallinna Botaanikaaed, in cooperation with makeup artist, models and a videographer. In fairytales, going into the

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Can brands have a good or bad impact on the world?

Can brands HaveGood Or Bad ImpactOn The World? Merily Lillevälja   There’s been a lot of controversy about whether branding is good or bad. Does it have a positive impact or a negative? What kind of power lies beneath branding? Let’s just say this – everything has its good and bad sides, its yin and yang, the black and white. But it’s not that simple. It’s the gray area that we’re

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Brand Storytelling – Engaging With Your Target Group

Brand Storytelling:Engaging With Your Target Group Merily Lillevälja Who wouldn’t love a story that is SO compelling that it will stay in their memory for years, if not even decades? Who wouldn’t love their brand to have a story like that? One of the oldest forms of communication is telling stories. It is what connects us and helps us to understand the society, culture and the world itself, as it is. Since

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How To Make Your Brand Amazing

How To MakeYour Brand Amazing? Merily Lillevälja There is a lot of confusion around the term “branding” – we all have heard of it, we have some kind of assumptions about it and we see it daily. In this article I will briefly explain the term and include my thoughts on what can make a brand amazing. There is a lot of confusion around the term “branding” – we all

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